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15 August 2020
In the business of creating landing pages, it is very easy to become a victim of routine: you receive an order, take a template, fill it with standard elements and adapt the text to the product. But where is the creative spark? Where is the zest that can make the user want to take a conversion action?

The examples of landing pages below are taken from different areas of business, but they all have a unique design that can inspire you.

1. H.BLOOM





H.BLOOM's landing page wonderfully makes it clear what the essence of the service is - the creation of unique flower arrangements:

The page uses elegant fonts and photographs of bouquets that fit into the aesthetics of real houses, visually giving a sense of the value of the offer.
The lead form above the fold and the call to action make it clear what the customer is getting.
The How It Works section is a great way to clear away any doubts: it shows you how the whole process fits into 3 easy steps.

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Published in Marketing
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15 August 2020
Based on the implementation of more than 200 lead forms, the attraction of 1 million visitors and the conversion of more than 130,000 B2B leads, SuperOffice marketers identified 3 main areas of lead generation using forms - we hope they help you generate more potential customers.

1. Number of fields

It is believed that the more fields you add to the lead form, the fewer people fill it. This widespread opinion is based on the results of a study published in 2010 of more than 40,000 lead forms, which showed that if you reduce the number of fields in the form from 4 to 3, the number of people filling it will increase by 20%.

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Published in Marketing
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15 August 2020
About 10 years ago, we had to repeat our question to the voice assistant several times. Nowadays speech technology does its job no worse than people. And they do it very convincingly! In 97% of cases, those who are called by “intelligent” virtual operators do not understand that they are communicating with the bot.

Where are speech technologies used?
Voice systems already "speak" on behalf of various fields: healthcare, education, housing and communal services, energy, the banking sector, and many others. The areas of application of speech technologies can be listed for a long time. They are already changing our lives, and imagine how they will develop in 10 years!
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Published in Marketing
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15 August 2020

As an introduction, we want to tell you a short story. It was a long time ago when social networks and Internet were not so popular and did not offer many products and services. Then, a young freelancer saw the neighbor’s photo of her family and liked it so much that he take the number of telephone of that photographer and immediately called him. He left him a voicemail with an offer to create the website – he thought that people have to watch his great works. The websites were a new thing at that time, not many companies had their pages in the Internet. Now each company can have its website, be first in search engines and have thousands of subscribers in two weeks. That is why the freelancer did not hope too much that the photographer would call him back. But that’s how he acquired his first customer.

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Published in Marketing
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15 August 2020

Hello, my name is Jane, and sometimes I like to spend a weekend with my boyfriend outside London – usually we rent a car to travel in England or fly to some cozy European city.

Recently I had good cause to organize a little break - two weeks remained before my boyfriend's birthday, and I decided to give him a romantic trip for a couple of days. Not having a lot of free time to call the travel agencies during the lunch break, I quickly found several websites and left requests on the possibility of organizing a weekend for two. In total, I sent 11 requests….

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Published in Crash test
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