“Wow! You called back in 27 seconds! I thought you would not. Well done”. That is how usually beginphone conversations of potential customers with AlpIndustria-Tour.
The travel company has been using this callback service for 4 months and 3 months ago they stopped using toll free. Despite the big amount of calls on toll free it was not efficient: just 40% of requests led to conversion. There are less call requests with the callback widget, however more than 70% are the target customers.
How AlpIndustria-Tour searched for the tool to improve conversion