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25 February 2020

“Wow! You called back in 27 seconds! I thought you would not. Well done”. That is how usually beginphone conversations of potential customers with AlpIndustria-Tour.

The travel company has been using this callback service for 4 months and 3 months ago they stopped using toll free. Despite the big amount of calls on toll free it was not efficient: just 40% of requests led to conversion. There are less call requests with the callback widget, however more than 70% are the target customers.

How AlpIndustria-Tour searched for the tool to improve conversion

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Published in Marketing
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25 February 2020

We collected the market analytics of all the online assistants for the website and arrived at the conclusion that all of them just repeat themselves.

No wonder that more and more articles about chat inefficiency appear over the Internet. This is not exactly an objective opinion. It is most likely their working principle that is outdated.Large companies have already felt changes on the market and use new solutions, as Nike does.

Unfortunately, other companies stay behind. Many of them have to give in to promotional offers because there are a lot of articles, which describe obsolete solutions.

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Published in Marketing
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