Based on the implementation of more than 200 lead forms, the attraction of 1 million visitors and the conversion of more than 130,000 B2B leads, SuperOffice marketers identified 3 main areas of lead generation using forms - we hope they help you generate more potential customers.

1. Number of fields

It is believed that the more fields you add to the lead form, the fewer people fill it. This widespread opinion is based on the results of a study published in 2010 of more than 40,000 lead forms, which showed that if you reduce the number of fields in the form from 4 to 3, the number of people filling it will increase by 20%.