Saturday, 11 May 2019 00:00

Richard Branson's method in action

“Hi, my name is Richard Branson, I am the owner of Virgin Atlantic Airways. All the agents are busy at the moment…”

How to correct this misunderstanding and don’t let go a customer was invented by one Ukrainian startup by developing a simple and effective widget which is a relatively new and very popular product on the market.

Let’s focus on the heart of the problem using the example of an online shop. Product selection, basket, purchase – yes, it happens that a buyer is limited to this simple sequence and arrives to the moment of payment. However, statistics tell us that the majority of people have to talk to a sales assistant to specify the details (“Do you have the same one but in a different color?), to check the availability (“Do you sell a large wardrobe?”), in the case of special equipment and electronics there are questions of a technical nature… Moreover, maybe someone just wants to have a conversation with a real person.

Published in Marketing